About Bersaglio
What Bersaglio is today
Bersaglio is an independent digital product initiative that explores, creates and improves practical digital solutions. It is not a large established company — it is an evolving product initiative with a clear vision and a growing body of work.
Origin
Bersaglio began as an independent product vision by Yoni Gelfman — founded on the belief that products, decisions and progress should be guided by clear goals.
What "Bersaglio" means
"Bersaglio" means "target" in Italian. It represents clear goals, intentional direction, measured progress and focused product decisions.
Current reality
Bersaglio is currently an independent initiative. It is not presented as a large company. Projects may be built by Yoni and future collaborators, and the long-term ambition is broader than what exists today.
People
Yoni Gelfman
Product & AI-assisted creation
Yoni focuses on identifying needs, shaping product ideas, defining requirements, creating AI-assisted digital solutions and improving them through feedback and data.
Future vision
The ambition is for Bersaglio to grow into a product studio and a home for independent products and collaborative work — a future company, not a current one.
How we work
A six-step lifecycle repeated for every product, from identifying a need to improving it after release.
Understand
Activities
- Identify the underlying need.
- Understand context and users.
- Review existing alternatives.
- Gather examples and constraints.
- Separate symptoms from the real problem.
Outputs
- Problem statement
- User context
- Constraints
- Initial assumptions
Define
Activities
- Define the product goal.
- Set scope.
- Prioritize requirements.
- Define success indicators.
- Identify what should not be built.
Outputs
- Product brief
- Functional requirements
- User flows
- Acceptance criteria
- Initial roadmap
Build
Activities
- Prototype the experience.
- Choose appropriate tools.
- Implement with AI-assisted workflows.
- Test critical flows.
- Document major decisions.
Outputs
- Working product
- Interface
- Documentation
- Testable assumptions
Release
Activities
- Deploy the product.
- Configure analytics.
- Observe real usage.
- Collect feedback.
- Track errors and friction.
Outputs
- Live version
- Analytics baseline
- Feedback channels
- Initial observations
Measure
Activities
- Review user behavior.
- Inspect funnel drop-offs.
- Compare assumptions with reality.
- Identify recurring problems.
- Analyze qualitative feedback.
Outputs
- Findings
- Product questions
- Improvement opportunities
- Prioritized issues
Improve
Activities
- Decide what should change.
- Simplify weak flows.
- Remove unnecessary features.
- Add evidence-backed improvements.
- Repeat the cycle.
Outputs
- New iteration
- Updated roadmap
- Documented learning
AI philosophy
AI is used to increase the speed of exploration and execution. It supports research, prototyping, implementation, analysis and documentation. Product decisions remain grounded in context, user needs and evidence.